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Perfect Alignment: Create a Total Eclipse of Sales and Marketing Activities
We are less than a week away from a total solar eclipse of the sun. On April 8, 2024, the moon will block out the sun for a few minutes – a "once in a lifetime” event, as a total solar eclipse like this happens on average 375-2,000 years in a given spot... AREN'T WE [...]
The Value of Sharing (and Danger of Oversharing) on LinkedIn
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! This may be the last time you hear from me. As you may know, the Smashing Pumpkins are looking for a new guitarist, and maybe it's finally time to throw my hat [...]
New Year, Same Old You… But With a New Spin!
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Happy New Year! As we bid farewell to the challenges of the past year, we step into 2024 with renewed optimism, energy, and a commitment to achieving unparalleled success. I trust you [...]
Your B2B Naughty and Nice Lists
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! He's making a list He's checking it twice He's gonna find out who's naughty or nice 'Tis the season! This is the last you'll hear from me in 2023 – and I [...]
The B2B Art of “Fake it Till You Make it”
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Ugh. I hate it when I make a mistkae. I realize it's unavoidable. Sometimes you just need to shake it off and move on – especially when it comes to client deliverables. [...]
Cutting Through the Fog of Sales Objections
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've been feeling flustered lately. Yes – more than usual. But it seems like I'm not alone. I've seen many articles talking about this 'cognitive fog' that more and more of us [...]
Know When to Abandon Ship on Your Leads
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Have you ever gone to a movie and realized halfway through that it wasn't going to get any better? You tell yourself to just get up and leave, but you don't. Come [...]
Don’t be a Turkey! Avoid these B2B Missteps
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! For many of us, this is a holiday week – the lead-up to Thanksgiving. A time to give thanks (hence the name), spend time with family (away from work!) and consume large [...]
Colour Me Surprised: Colour Psychology in Branding
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Believe it or not, the holidays are right around the corner! Before you know it, we'll be celebrating a new year. You may have heard the quote, "procrastination is the thief of [...]
Say Hello to Your Newest B2B Marketers
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What is it about water? Whether it's a lake, river, or ocean – it's always held a special place in the human psyche. It's a source of nourishment, a medium for exploration, [...]
The Haunting of Meeting-Ghost House
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What scares you? What challenges or obstacles from your professional life occupy your dreams (or haunt your nightmares)? Hopefully handing over the reins for this week's blog post won't keep Rick up [...]
Voice and Video – Better Together
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Can we build it up? With Halloween only a week away, there's a race to close out Q4 strong. While the pressure to meet year-end goals can be intense, it's also a [...]
There’s Sales Strength in Voice
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's your Sunday night ritual? Many of us have them, and hopefully, yours isn't just sitting at home feeling anxious about the upcoming work week! Growing up, Sunday nights in my household [...]
Searching for that Special Someone
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Who does your dirty work? Okay, maybe not 'dirty work' – but who helps you get stuff done? Sure – we have co-workers and employees – but what about those contractors, vendors, [...]
The Art of SaaS: What Do You Pay?
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How much rent do you pay? No, I don't just mean an apartment or housing. In our business lives we 'rent' many things. Equipment? Office space? How about software? The whole SaaS [...]
Keep It Up! The Value of Creating and Promoting Marketing Content
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's that smell? Smells like coffee. It's the way many of us start the morning – and especially on a soon-to-be busy Monday morning, the extra caffeine jolt is not only welcome [...]
Dreamforce, AI and the Road Ahead
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've had the chance to see some great shows over the years. And many of these occurred at Salesforce's Dreamforce conference. Well – it's that time of year again – give this [...]
What Prospects Want from You (not what you want to give them)
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's that time of year. We start thinking about YTD – are we on track for goals? What have we accomplished? Try to take a little break from all of that ringing [...]
Fighting Information Overload!
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What is it about rainy summer days? Seems like we've had more than our fair share of them this year. They're even more annoying when you're at the beach, the lake, the [...]
B2B Messaging: Cutting Through the Noise
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Traveling back into the city after spending some days in the country (or in my case, at the lake) is always a shock. The noise – it hits me hard! You don't [...]
Hello, My Name Is…
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! "What's in a name? That which we call a rose by any other name would smell just as sweet." William Shakespeare uses this line in Romeo and Juliet to convey that the [...]
Who Are Your B2B Superfans?
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! A friend of mine is a HUGE fan, of many things, but mostly movies and music – especially the stars and musicians. And he always has a knack for bumping into famous [...]
Squeeze the Most out of Summer (and Sales)
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! If you're like me (or my employees) you are trying to squeeze as much out of summer as possible. And hopefully, you're enjoying the great outdoors this morning and not succumbing to [...]
Draw in Customers with Reputation and Relationship
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Mick Jagger just had a huge birthday. Wow – the bad boy of rock and roll that sang against the establishment is now an 80-year-old British Knight! Do you think these original [...]
Have You Done a B2B Temperature Check?
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! During these scorching summer days, let's take a moment to check our collective B2B temperature. Just as monitoring your body temperature can help detect disease or sickness, so can monitoring various factors [...]
First Impressions of Threads
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Ahh… the hot and lazy days of summer… when we all take a couple months off until September and the B2B rush starts again – Not so fast! It's been BUSY! And [...]
What B2B Can Learn from VHS
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How often do you give a shout-out to one of your customers? How about an employee? A business partner? I try to when I can (see breadcrumbs.io mention later in this blog!) [...]
B2B Trends: When it Rains, it Pours!
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Summer's here! Wow – can you believe we're halfway through the year already? Feels like just yesterday we were working through our 2023 sales and marketing plans! Are you sailing into the [...]
Getting the Band Back Together: Winning Back B2B Clients
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I love it when a past client comes back. It's a great feeling – like getting the band back together! How do you create that same feeling with a NEW client? And [...]
AI: The B2B Worm for your Early Bird
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I love getting emails. Well, I get so many that I can't keep up. BUT I love to see how competitors, vendors, clients, and other B2B firms are messaging their offerings and [...]
The Satisfaction of B2B Expertise
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's great to check things off your list. The satisfaction of completing something. Mowing the lawn. Fixing the leaky faucet. But building that kick-ass Excel spreadsheet? Seeing your accomplishment is so important. [...]
Reflections on Demand Generation
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Memorial Day isn't just about barbecues and the start of summer. For many, it's a day of reflection and contemplation. As marketers, how often do we reflect on the past and think about [...]
Need to Grab Your Leads’ Attention? Make Waves!
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I feel like I've been talking about the weather a lot lately. A sign of old age? Who knows – but I do know that some days feel much more productive than [...]
Heads or Tails? AI and the Long Tail
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What marketer hasn't been swept up in the AI craze? Maybe it can make our jobs easier. Maybe it can help us hit our sales numbers. Or maybe it's a big distraction… [...]
Let the Rain Fall Down and Wake Your (Sales) Teams
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! There sure are a lot of songs about rain. What is it about rain that makes us want to sing about it? After last week's blog, I've had tons of feedback and [...]
Marketing, Whether the Weather is Good or Bad
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's been raining here the past few days. It's nice to see the warmer weather reappear, but hard not to let the gloomy skies get you down. Do you notice any swings [...]
Marketing Lessons from Grocery and Guitars
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at a Trader Joe's the other day. There aren't any near where I live, so when I travel and there's a store nearby, I always stock up. What brands would [...]
Check your B2B Rear-view and Blind Spots
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How often do you check your rear-view mirror? It's impossible to safely drive a car while focusing on that view – and only seeing where you've been is a terrible way to [...]
Making a Little Bit of Content Go a Long Way
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Ahhh… springtime. The winter frost is gone, the weather's warming, and we're looking forward to the sunshine! It's a time of year for renewal, hope, and setting milestones – both personally and [...]
The Growing Role of AI in ABM
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As a guitarist, I've listened to my share of loud music. Back in the '80s, there was no such thing as an unnecessary amplifier… the more the better! Just look at the [...]
Quit Buzzing about Buzzwords
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's with our love of TLAs? Come on – we all love to shorten things and make Three-Letter Acronyms out of common phrases… which is your favourite? Here at Virtual Causeway, we [...]
B2B, Musicians and the Shared Headache of Work Permits
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As marketers, we need to have thick skin. Social media comments, clients, co-workers, vendors – lots of potential for stress. As a B2B pro, you need to roll with it, right? Or [...]
Scarcity and FOMO in B2B
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Wake up. Get ready. Rush kids out the door. Rush to work. Rush to your first meeting. It's a daily routine for many. Throw in a seasonal time change, and it makes [...]
The Fallacy of (No) Factions
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's that literary term for when human emotions are attributed to aspects of nature, like the weather? Pathetic fallacy. Right. I can thank my English Lit degree (and Google) for that. Perhaps [...]
Keep Your Sales Team in the Pocket
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The English language fascinates me. Words can have different spellings but sound the same, the same spellings but sound different, and all have different meanings… and idioms can confound even native English [...]
Innovation: the key to, well, innovating!
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Family Day? Presidents' Day? Depending on where you are, you may be at home relaxing today, sitting alone in your pyjamas. Or you might be in the office like any old Monday. [...]
Buyer Behaviour: Understanding leads to Connection
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at a concert the other day and a fan held her phone up to take a video. An usher pounced within seconds, grabbing her phone and ordering her to stop. [...]
Revisiting those Old Marketing Channels
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Now check this out: I received a fax the other day. That's right – a fax. I don't have an actual fax machine, but apparently I'm still paying for an eFax service [...]
Smart Speakers and Intent Data
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Can you hear that? Every time I ask Alexa to do something, I wonder – who's listening? Where's this data going? And when I start my car every morning, I get a [...]
Meetings and the Math of Music
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Wow. Time flies. Today is this newsletter's sesquicentennial! 150 weeks of B2B tech, sales, marketing, and music. This all started as a way to stay in touch with my peers, share, and [...]
Controlling Your Brand
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you have a favourite t-shirt? Hat? Maybe it's from your favourite team. Or that band you supported back in the day when nobody knew them. Whatever it is, we seem to [...]
Need to Succeed? Allow Ramp-up Time!
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! On this date... ...something exceptional happened. What, you may ask? Well – there's always SOMETHING – google it and you'll get a huge list of big moments on any given date. How [...]
Booting up 2023
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Welcome to 2023! Apparently, this is the year of the Rabbit (if you pay attention to these things). I've never been one to put much stock in these classifications – I think [...]
Your B2B Holiday Playlist
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What exactly is 'Boxing Day' anyway? Growing up in Canada, I always assumed it was a holiday everyone celebrated. For those of you that don't know, Boxing Day is a holiday that [...]
Key Change to Marketing Content
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How can you tell when a lead singer is at your door? They can't find the key, and they never know when to come in… 😊 Okay, okay – maybe that was [...]
Reviewing B2B Sales Benchmarks
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at a concert the other night. The singer, Edwin, told the audience it was five years to the day since they had last played at that venue. And then quickly [...]
‘Tis the Season to Keep Leads Flowing
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! First things first, why are we obsessed with Mondays? Monday mornings – the subject of many a song or story. Why such pain? Maybe it's the rush to get the garbage out [...]
From Separation to Connection
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at a restaurant the other day and someone at the table needed some ketchup. So they said to the waiter – whose job it is to help you get the [...]
Is It the End of the Line for Twitter?
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! "I quit." That phrase has so many potential meanings. Quitting a bad habit? Resigning from your job? Or giving up on a resolution that you just can't see through… Whatever the definition, [...]
Hungry for Leads? Best Times to Call
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The most recent Rock & Roll Hall of Fame inductees were celebrated this past week. Every year there seems to be debate about the relevance of these awards – and all entertainment [...]
Doing the B2B Evolution
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Maybe it's age or simply the accessibility of online information – but I feel like my memory isn't nearly what it used to be. But why should it be? If I need [...]
When B2B Gets Spooky
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Happy Halloween! As the days grow shorter and shadows grow longer, we recognize the start of Spooky Season. Many celebrate by watching their favorite scary movies, decorating for Halloween, and heading to [...]
The Dying Art of Attention to Detail
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Is attention to detail becoming a dying art in B2B? Call me crazy, but I've seen a disappointing drop in quality in a lot of the marketing I see. Is it acceptable [...]
The B2B Upgrade
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The world has become more connected – without a doubt. But it's also noisier and more complex. How do you cut through that noise in this mad world? Are your customers or [...]
On-demand Content? Focus on Quality over Quantity
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! When's the last time you thanked a client for being a customer? Your clients have many options and they chose you! Do you even know why they chose to work with you? [...]
Marketing Life, Death & Rebirth
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The days are getting shorter. The air is getting colder. In spite of the emotional turmoil of the change of seasons, there's something about the freshness and energy in the air this [...]
The B2B Live Event – A Comeback Story
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's hard to believe it's late September already. The days are still sunny and warm, but things get a little bit back to a routine. School is back in session, trips have [...]
Product-Led Growth: Don’t Let Misconceptions Lead You Astray
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! There's a lot of talk right now about scarcity marketing – the idea of limiting the supply of a product, whether it be through restricting availability to a certain time frame or [...]
Living in the (B2B) Future
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Well, it's been a wild ride in the media the last few days with all eyes gazing across the Atlantic. When there is so much going on, and such a frenzy, it's [...]
Do Your Best to Connect
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! For many, this weekend marked the end of summer. This magical switch is flipped in our collective consciousness, and we immediately return to business mode, right? For years I've tried to condition [...]
Lead Gen on Summer Vacation?
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Late summer has such a different vibe. The days are hot and hazy, and the beaches are packed – but you can sense the approach of autumn. Maybe it's that back-to-school anxiety [...]
Disrupting Your Pattern
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How often do you mix up your routine? There's something about getting outside your usual comfort zone, or work environment, to mix things up. You'll see things in a different way. I [...]
Thriving in a Sales Wasteland
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! This time of year can be tough for business. Many take vacations now to enjoy those hot, hazy days of summer. But September (and the end of quarter!) is right around the [...]
Bring Those Leads over the Finish Line!
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's the most you've ever paid for a concert ticket? An informal poll with friends and colleagues surprised me! Ticket prices are skyrocketing this year and it's shocking. But – if the [...]
Go Back to Your Sales Basics
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you remember when…? Many conversations start this way – especially when reconnecting with past friends or colleagues. And as they dig up memories, those conversations are often emotionally driven. Don't you [...]
The Balancing Act of Price Increase Campaigns
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! In music, counterpoint is when two or more musical lines complement each other but act independently. Sometimes I see sales and marketing the same way – connected yet marching to their own [...]
Demand Increasing Rapidly? Don’t Panic!
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've spent some time over the past week staring at the lake – the movement of the waves, the reflections on the water, boats in the sun – it seems different throughout [...]
Back to the ’90s – B2Bs and CDs
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I like to people watch. And this time of year I find myself grabbing food at a roadside stand every once in a while. Have you ever noticed that some people get [...]
B2B Influencers: Your Third-Party Horn Tooter
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It seems like I spend an inordinate amount of time doing yard work – how about you? I sure hope that at some point it slows down so we can enjoy the [...]
Act Now – But Plan for Later
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! David Bowie once said, "Tomorrow belongs to those who can hear it coming." Can you hear it coming? Or are your ears still ringing from the aftermath of your latest quarterly results? [...]
Take Flight with New Marketing Channels
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was sitting outside at the lake on the weekend, scrolling through social media on my phone. A huge heron caused a commotion on the shoreline as it took off. As I [...]
The Death of the MQL
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Let's all take a collective deep breath – do you feel any calmer? It's safe to say that life has felt busy lately… REALLY busy. Between spring cleaning, yard work, soaking up [...]
Facing Down the Sales Prospect Zombie Apocalypse
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Is it worth marketing to your audience when most of them are celebrating a holiday? Or is it important to keep up the routine and schedule? Not sure... but I sincerely hope [...]
Striking a Balance with Quantity and Quality
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Quantity vs. Quality. That age-old debate. If I'd let my sales colleagues dictate spend over the years, I'm not sure any of those companies would still exist – but we certainly would have [...]
Breakups: Hard Lessons Made Easy for B2B
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've been on a kick since I was at #forrb2bsummit in Austin. I've been inspired – in many ways. Re-evaluating our marketing tech stack; implementing some new strategies with our clients; sharing [...]
Map Your Organization to Your Customers
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Were you at Forrester B2B Summit last week in Austin? Over 2000 marketers convened last week at the conference – and the excitement was palpable. Was it the research? New technologies unveiled? [...]
The Streaming Victor, Spotify
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I'm excited. I'm off to a conference this week and going to see how 'back to normal' things are in the B2B event world. I'll report back next week, but it seems [...]
Just More of the Same in B2B?
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you ever get that feeling? Like you've been here before? Or someone says something that triggers a 'déjà vu' moment? I think we all have these moments. As I type this [...]
Marketing Content Mass Production
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Things really are a team effort around here. I'm sure it's the same at your organization – collaborating on content, customer activities, and marketing programs, to name a few. Nothing is more [...]
Make Your B2B Marketing the Stuff of Legends
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I couldn't come up with an intro this week. Not sure why, but it was tough. And I feel like I need to make it good since my colleagues did such a [...]
Be Content with Your Content
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Everyone needs a vacation once in a while. This week is a team effort, as I am hopefully relaxing in the sun by the time you're reading this! But never fear – [...]
Be the Destination in your Buyer’s Journey
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Life has a funny way of throwing you curveballs when you least expect it. And picking yourself back up can be one heck of a challenge. But without fail, the trees will [...]
The Right Channel Partners – Trust ‘The Man Behind the Curtain’
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Take a deep breath in and lift your head to the sky... breathe out... do you feel that? Birds chirping, blue skies, fresh air – the first signs of spring are finally here! [...]
Profanity’s Professional Proliferation
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you ever start an email and just sit there waiting for the words to magically appear? Sometimes they present themselves to you in the strangest of places... while cooking dinner, while [...]
What Matters to your Customers
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I saw the Rolling Stones UNZIPPED exhibit earlier this year. As a fan, it was cool to see an exhibit dedicated to the musical, business, and creative lives of one of the [...]
Don’t Panic! MarTech Heating Up
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! A client reached out this week and asked if I could help them out. They had a proposal in front of them from December of 2020, and wanted to know if we [...]
Shedding a Light on B2B Sales Numbers
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I can take the cold. I've lived in Canada all my life, and even if I don't like it, I should be used to the winter weather. What I can't get used [...]
Don’t Mix Up Lead Gen and Appointment Setting!
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Valentine's Day 2022. I'm tempted to draw on a theme of warmth and inspiration and good old lovin' for this week's email, but the cynic in me just can't do it. So [...]
The Demand Gen Drummer
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Drummers get a bad rap. How many musician jokes are about them? But – what would our world be like without drummers? How important is that rhythm section to us? They drive [...]