TRANSCRIPT: How to Uncover Gaps in Demand Technology, Resources and Metrics

TRANSCRIPT: How to Uncover Gaps in Demand Technology, Resources and Metrics This is a Transcript file for the webinar excerpt: How to Uncover Gaps in Demand Technology, Resources and Metrics. Learn how to uncover gaps in technology, resources, and metrics that might reduce your success. Discover a method to identify specific investments needed in technology, [...]

2021-08-03T12:07:24-04:00August 3rd, 2021|Categories: Uncategorized|Tags: , , , , |

TRANSCRIPT: A Demand Spectrum Model To Grow Revenue

TRANSCRIPT: A Demand Spectrum Model To Grow Revenue This is a Transcript file for the webinar excerpt: A Demand Spectrum Model To Grow Revenue. Learn a model that helps identify weaknesses that reduce marketing effectiveness. It offers you the advantage of better aligning marketing to sales needs. In challenging times, don’t miss this webinar opportunity [...]

2021-08-03T11:46:22-04:00August 3rd, 2021|Categories: Uncategorized|Tags: , , , , |

Undo the Summer Slump

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Slumps suck. We can get into them in any aspect of our lives – career, family, relationships, sports... I know I've had my fair share. These slumps can really make it tough [...]

What Do B2B Marketers Do Now? Uncover Gaps in Demand Technology Resources and Metrics

How to Uncover Gaps in Demand Technology, Resources and Metrics Are your sales and marketing somehow misfiring? Given the complexity of systems and processes, it can be easy for something previously undetected to reduce effectiveness and miss opportunities. We have some relevant content from our webinar series: What Do B2B Marketers Do Now? Everyone is [...]

What Do B2B Marketers Do Now? Demand Spectrum Model

A Demand Spectrum Model To Grow Revenue You can run into a problem when marketing executes programs for sales without aligning the marketing tactics to the sales strategies. It could be harming your bottom line. We have some relevant content from our webinar series: What Do B2B Marketers Do Now? Everyone is busy, so we [...]

Wants and Needs and Timelines

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We've all wanted something we can't have. Or maybe needed someone that didn't need us back. Things change. People change. But how do you deal with it? We're more than halfway through [...]

2021-07-26T09:31:43-04:00July 26th, 2021|Categories: Blog|Tags: , , , , |

TRANSCRIPT: How to Match Sales Needs with Marketing Strategy

TRANSCRIPT: How to Match Sales Needs with Marketing Strategy This is a Transcript file for the webinar excerpt: How to Match Sales Needs with Marketing Strategy. Have you ever felt your sales & marketing teams are struggling to work together? In challenging times, don’t miss this opportunity to learn how to align sales and marketing [...]

2021-07-22T14:37:40-04:00July 22nd, 2021|Categories: Uncategorized|Tags: , , , , |

Does Digital Audio Impact Your ICP?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! A close friend of mine always tells me not to overthink things. Easier said than done, right? When we face pressure and stress from all angles, and we're just trying to get [...]

2021-07-19T09:34:27-04:00July 19th, 2021|Categories: Blog|Tags: , , , , |

What Do B2B Marketers Do Now? Match Sales Needs with Marketing Strategy

How to Match Sales Needs with Marketing Strategy Have you ever felt your sales & marketing teams are struggling to work together? If so, we have some relevant content from our webinar series: What Do B2B Marketers Do Now? Everyone is busy, so we have cut a segment from our recent webinar “Choosing the Right [...]

Martech Trends at the Halfway Point

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Sometimes I feel a bit stir-crazy at this time of year. So in celebration of those feeling the same way and needing something a little bit different, listen to Hüsker Dü's take [...]

2021-07-12T09:53:22-04:00July 12th, 2021|Categories: Blog|Tags: , , , , |

Step Into Your Buyer’s Shoes

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's official – summer is here! Things are opening up, we're seeing B2B events and concerts again, and it's tough not to feel optimistic. Do you feel like I do? To celebrate, let's [...]

2021-06-21T09:36:16-04:00June 21st, 2021|Categories: Blog|Tags: , , , , , |

Social Media: the Name of the Game

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What keeps you up at night? Do you ever wake with your heart racing, thinking about that big presentation, that customer meeting, or hitting your sales or marketing targets? It's not a [...]

The Return of the B2B Event

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's that saying – "a watched pot never boils?" As a marketer, it sometimes feels like all we do is watch and wait... expecting instantaneous data, information, and gratification. But remember the [...]

2021-06-07T10:32:44-04:00June 7th, 2021|Categories: Blog|Tags: , , , , |

Digital Media Trends

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The countdown is on. As we approach the end of Q2, how is your pipeline shaping up? Is it growing and your team is hitting those important quarterly milestones – or are [...]

2021-05-31T10:51:55-04:00May 31st, 2021|Categories: Blog|Tags: , , , , , |

Get Ready for the New B2B Revenue Waterfall!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As we approach summer, water becomes a big part of our lives. Pools, beaches, lakes, rivers – we all rush to the water where we can! What other things do you associate [...]

The Dangers of Faking Success

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! You may ask yourself, “Where has the year gone?” We’re already halfway through Q2 – and as we let the days go by, do you feel panic or excitement? Is it the [...]

2021-05-25T15:57:59-04:00May 17th, 2021|Categories: Blog|Tags: , , , , , |

Outsourcing – The Cover Band of Business?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! There are some bands where I vividly remember the first time I heard their music. Something about the music had an impact on me. When I first heard the Red Hot Chili [...]

2021-05-25T15:59:18-04:00May 10th, 2021|Categories: Blog|Tags: , , , , , |

Marketing Investments in 2021

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How is your 2021 stacking up? This time of year tends to be a time of growth and optimism, yet some industries continue to thrive while others continue to struggle. The past [...]

2021-05-25T16:00:19-04:00May 3rd, 2021|Categories: Blog|Tags: , , , , |

The Art of Letting People Think You Suck

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We’ve passed a few annual milestones recently – spring’s arrival, the end of Q1, first 100 days, and of course: the one-year anniversary of COVID-19 officially being declared a pandemic. As I [...]

A Blog Post about Blogs Posts

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Spring has arrived, the weather is warming, and we continue to look forward to safely enjoying warm-weather activities with friends! No matter where you are, and even if you are able to [...]

2021-05-25T16:06:38-04:00April 12th, 2021|Categories: Blog|Tags: , , , , , |

Cultivating Your Leads Garden

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Spring is officially here! Maybe you're the same as me – the rain might get you down, but you know that warmer weather is on its way! Are your revenues growing as well [...]

2021-05-25T16:11:51-04:00March 29th, 2021|Categories: Blog|Tags: , , , , , |

The Cost of the Data Retrofit

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! My team threw down a challenge for me this week. They asked me to use as many song references as possible from our featured artist in this week's email without being too [...]

2021-05-22T09:39:09-04:00March 15th, 2021|Categories: Blog|Tags: , , , , |

Overcoming Bad Data

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We're all busy. But how busy are we... really? Are we moving things forward on a daily basis, or just going through the motions? With almost a year of various levels of [...]

2021-05-22T09:39:22-04:00March 8th, 2021|Categories: Blog|Tags: , , , , , , , |

What Do B2B Marketers Do Now? Choosing the Right B2B Demand Gen Strategy

Which B2B Demand Generation Strategy Is Right For You? Are you focused on growing sales? Do you want to target the right people at the right companies and maximize your ROI? Is Account-Based Marketing (ABM) right for you? Choosing the correct B2B demand generation strategy that supports your sales and marketing objectives is critical to [...]

Audience Growth and Trigger Cities

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Ever feel like you're surrounded by predators, always fighting for every little win? The beginning of the year is a great time to swim without looking back and focus on what's ahead. [...]

2021-05-22T09:41:34-04:00February 22nd, 2021|Categories: Blog|Tags: , , , , |

Spanning the Chasm

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What were you doing 40 years ago (if you were even alive)? It’s hard to believe (for me) that a few days ago marked the 40th anniversary of Rush’s Moving Pictures album. [...]

2021-05-22T09:47:10-04:00February 15th, 2021|Categories: Blog|Tags: , , , , , |

Human and Digital for Customer Experience

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It was Groundhog Day last week. Many would argue that we’ve been reliving Groundhog Day since this pandemic hit! Regardless of the prediction of your favourite groundhog, I think we all need [...]

2021-05-22T09:52:09-04:00February 8th, 2021|Categories: Blog|Tags: , , , , |

Aligning Sales and Marketing

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Monday mornings can be challenging at the best of times. Cranking this song by Lenny Kravitz is bound to get you moving and motivated for a brand new month! Listen with me [...]

Growing Revenue with New Streams

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It seems like 2021 is turning into the year of looking forward – as we focus on the destination a little up the road. I don’t usually like to feature an artist [...]

2021-05-22T09:42:15-04:00January 25th, 2021|Categories: Blog|Tags: , , , , |

Six Tips to Become a More Effective Salesperson

I hate to admit this, but I've been in sales for more than 20 years. It can sometimes feel like you're on a rollercoaster ride! I see many sales "professionals" not putting in the effort to hone their craft. This was posted way back, but is still very relevant today and worthy of a repost. [...]

2021-01-21T11:33:58-05:00January 21st, 2021|Categories: Blog|Tags: , , , |

Adapting to Shorter Attention Spans

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you ever feel like you’re on a different planet? Walking through the Virtual Causeway offices lately, it feels like I'm walking on the moon – with everyone working from home, it’s [...]

2021-05-22T10:01:50-04:00January 18th, 2021|Categories: Blog|Tags: , , , |

6 Steps to Market Your Experts and Boost Your Brand Awareness

As I coach management teams and executives, I realize that sometimes their personal brand gets lost as they enable the success of others. Brand management extends beyond just the product. Never forget – YOU are your own Brand and YOU need to sustain effort into keeping your brand relevant and well-positioned. With so much noise [...]

2021-01-19T14:09:38-05:00January 14th, 2021|Categories: Blog|Tags: , , , , , |

Marketing Trend Predictions for 2021

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We’re already two weeks into the first quarter of the new year! Sometimes we just need a good kick in the butt and some direction to perfection to get things rolling. Have [...]

2021-05-22T10:05:11-04:00January 11th, 2021|Categories: Blog|Tags: , , , |

Lead Generation Channels

Lead generation is one of the most important aspects of business development. It helps build your brand, gain awareness and most importantly, gets you that much closer to closing deals. With the rise of tools like social media, marketing automation systems, and pay-per-click advertising, which lead generation channel has the most potential to convert the [...]

2020-12-23T15:35:25-05:00January 7th, 2021|Categories: Blog|Tags: , , , |

What You Can Expect in 2021

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Could there be more excitement about welcoming 2021? B2B sales and marketing pros are getting a jump start on the year now that 2020 is in the rear view mirror. This is [...]

2021-05-22T10:05:29-04:00January 4th, 2021|Categories: Blog|Tags: , , , |

Don’t Mix Up Your Leads and Deals

Leads vs. Deals – truly a B2B marketer's word jumble. I originally posted about this way back in 2015, but I find I am still having this conversation on a weekly basis with clients – so I think it’s timely and worth re-posting today! What do leads and deals have in common? Well... same letters, different [...]

2020-12-23T15:10:16-05:00December 31st, 2020|Categories: Blog|Tags: , , , , |

The Year’s Roundup – with a Soundtrack

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Finally! The holidays are here – let's give a big cheer to the end of 2020! It's been a gruelling year of uncertainty, change, opportunity, and endless pivoting. The break is a [...]

2021-05-25T09:31:43-04:00December 28th, 2020|Categories: Blog|Tags: , , , |

Be the King (or Queen) of the CASL

We have all encountered spam at some point or another while scrolling through the web or sifting through our email inboxes. Some people – and even some software – are really great at identifying it and dealing with it, but some are not. Here in Canada, it's been six years since anti-spam legislation was rolled out. Is [...]

2021-04-05T10:00:08-04:00December 24th, 2020|Categories: Blog|Tags: , , , |

A B2B Nutcracker

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! In the holiday spirit I have a creative take for you on the Nutcracker Suite from Brian Setzer (remember Stray Cats?). He's rocking a big orange guitar and is accompanied by his [...]

2021-05-25T17:40:25-04:00December 21st, 2020|Categories: Blog|Tags: , , , |

My Experiences with Gatekeepers

The gatekeeper – friend or foe? I'm asked about this every day by our inside team or are clients! The gatekeeper can be your best friend. I'm here to tell you how you can turn gatekeepers into your advocate and ally. Today, most gatekeepers have absolute power over the phone, e-mail system, calendar, and marketing [...]

2020-12-17T14:25:07-05:00December 17th, 2020|Categories: Blog|Tags: , |

Prepping Your Marketing Strategy for the New Year

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How does it feel? 2020 has often felt like a complete unknown, like a rolling stone that keeps on rolling. Listen to this with me as we focus on finishing the year [...]

2021-05-22T10:15:05-04:00December 14th, 2020|Categories: Blog|Tags: , , , |

Succeeding in a Startup in 11 Easy Steps

Startups can be exciting, and stressful! I love the energy of starting something new, whether it's an internal initiative – like building a centralized team to service the organization – or starting a completely new division or business from scratch, the same foundational principles apply. No matter what your long-term goal is, remember to build [...]

2020-12-17T14:11:08-05:00December 10th, 2020|Categories: Blog|Tags: , |

Lessons in B2B Growth

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Congratulations, you've made it to December 2020! I hope your organization has weathered the storm and figured out how to make things happen. Otherwise, we could be in for a long December! [...]

2021-05-22T10:16:50-04:00December 7th, 2020|Categories: Blog|Tags: , , , |

Planning for the new year… focus!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Sometimes I wonder where November went. With year-end rushing toward us, it feels like we've got to ride like hell to finish strong. So, buckle up and listen to this cool tune [...]

2021-05-25T17:41:32-04:00November 30th, 2020|Categories: Blog|Tags: , , , |

What is Your Retention Marketing Plan?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It snowed here this week. I won't lie... there is a part of me that wants to sail away and return to warmer climates! Instead here's a little jolt from my favourite [...]

2021-05-22T10:19:37-04:00November 23rd, 2020|Categories: Blog|Tags: , , , |

The State of Marketing Performance

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've got a mental pick-me-up for you! Neuroscience has discovered the 10 happiest songs ever. In the midst of whatever stress you're feeling, join me in listening to this classic to help [...]

2021-05-22T10:26:38-04:00November 16th, 2020|Categories: Blog|Tags: , , , |

Can I Have Some B2B Sales Remedy?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What’s the remedy for this past kind of week? I think we’re all burnt out. So for a breather, let’s just listen to this cool song by The Black Crowes and hope [...]

2021-05-22T10:40:12-04:00November 9th, 2020|Categories: Blog|Tags: , , , , |

What Do B2B Marketers Do Now? Convert Your B2B Leads Like the Pros

Best Practices in Lead Follow-up and Nurturing Is your B2B lead pipeline stuck? Do you need to get your existing inbound or outbound leads moving again to close more business? Our conversation was so AWESOME that it went over our usual 29-minute limit. So we made an exception this one time! Check out our webinar [...]

2020-11-05T15:15:20-05:00November 5th, 2020|Categories: Resource, Webinars|Tags: , , , , |

HubSpot Data and Holiday Blues

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As we slide into the second half of Q4 2020, are you churning and burning with activity? Can your team go the distance? Give this awesome song by Cake a listen as [...]

2021-05-25T15:30:34-04:00November 2nd, 2020|Categories: Blog|Tags: , , , , |

The Changing SDR Role

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's me against the world. At least that's how I feel sometimes when I'm staring down Q4! Can you relate? This week I've got some ideas to help in planning a better [...]

2021-05-22T10:43:16-04:00October 26th, 2020|Categories: Blog|Tags: , , , , |

Where is the Money Tree?

"Money don't grow on trees," says the song lyric. That means there is plenty of work for us marketing and sales types! It's Q4 so we can't slow down. Have a listen to this as we push forward. Here is what the experts are saying, and some takeaways from the past week: HubSpot Data - [...]

2021-04-28T08:59:05-04:00October 19th, 2020|Categories: Blog|Tags: , , , |

B2B Innovations

Do you remember the scene in Back to the Future where Marty McFly travels back in time and visits his father (as a teenager), waking him up in the middle of the night? He's dressed as a space traveler, and puts headphones on him and plays the Walkman – blaring Eddie Van Halen guitar solos. [...]

2020-11-09T10:19:19-05:00October 13th, 2020|Categories: Blog|Tags: , , , , |

The B2B Search for Meaning

Have you ever watched squirrels this time of year? They gather nuts, frantically running around trying to find places to bury them, then start over. I can relate. As B2B marketers we constantly gather data, then spend our time trying to find the important pieces, and search for the meaning to help us. Have you [...]

2021-05-22T10:45:29-04:00October 5th, 2020|Categories: Blog|Tags: , , , |

Increase Your Customer Experience

I can still remember the first time I heard Eddie Van Halen. As a guitar player, I had no idea what I was listening to! But hearing that opening of "Runnin' With the Devil"... I was floored! It seems like this September is busier than ever in the B2B space! "Livin' life at a pace [...]

2021-05-22T10:47:19-04:00September 21st, 2020|Categories: Blog|Tags: , , , |

Wake Up! Summer is Over

It’s the middle of September and summer has come and passed. Are you back into the frantic chaos as Q4 approaches? I’m feeling a bit nostalgic for the warm sunshine, and just want to close my eyes, relax, and wake up when September ends! Wishful thinking, right? Join me and give this a listen as you read [...]

2021-05-22T10:48:20-04:00September 11th, 2020|Categories: Blog|Tags: , , , , |

What is Account-Based Marketing? Everyone’s Doing It

Introducing the upside down funnel! It seems that lead-based marketing is a fish out of water and it’s just flopping around waiting to die. Okay, well... maybe it’s still good for some uses. With 89.5% of B2B sales still completed by a person, Account-Based Marketing is quickly becoming the norm. More than 90% of marketers [...]

2020-09-10T15:09:56-04:00September 10th, 2020|Categories: Blog|

What Do B2B Marketers Do Now? 4 Ways to Impact 2020 Sales

4 Proven Sales & Marketing Tactics to Impact Your 2020 B2B Sales RIGHT NOW The clock is ticking on 2020. What is actually generating B2B sales opportunities in the current unpredictable business environment? As companies fervently adapt to the global impact of COVID-19, one challenge remains – how do you effectively engage buyers to generate [...]

2020-11-06T09:08:34-05:00September 8th, 2020|Categories: Resource, Webinars|Tags: , , , , |

The Benefits of Using Agencies

Podcast interview. The road to success can be an arduous struggle, but it can be a lot more manageable when you have some help. This week on INSIDE Inside Sales, Darryl welcomes the President of Virtual Causeway and literal rock star, Rick Endrulat. Darryl and Rick go over the common misconceptions regarding the outsource business [...]

2020-09-15T13:27:57-04:00September 3rd, 2020|Categories: Resource, Webinars|

Unlock B2B Purchase Decisions for Increased Sales

It’s Labor Day and I hope you are enjoying some leisure time before getting back into the fray. Some people welcome September and change, while others dread it. Which camp are you in? It’s tough to know if we are coming or going sometimes, so while you’re reading, enjoy this classic from the Clash! Here [...]

2021-05-22T10:49:25-04:00September 3rd, 2020|Categories: Blog|Tags: , , , |

Getting B2B Sales Off Hold

We are dangerously close to Labor Day! With schools re-opening, the economy rebounding – are you feeling optimistic? I sometimes wish the summer would last forever – but the renewed energy and focus associated with September can be invigorating. Need an energy boost? Listen to this while you read through today – perhaps it’s just [...]

2021-05-25T17:48:34-04:00August 29th, 2020|Categories: Blog|Tags: , , |

Sales Emails vs Sales Calls

Can you believe August is almost over? I hope you’ve had a chance to get away (even if you couldn’t fly away) and enjoy this summer – I doubt it’s one any of us will ever forget. Are you planning that final Labor Day getaway? Here’s one of my favorite Lenny Kravitz songs as you [...]

2021-05-22T10:51:27-04:00August 24th, 2020|Categories: Blog|Tags: , , , |

Times Like These Need Leads!

With the social distancing, and (at times) forced solitude, have you learned something new or rekindled a previous interest? I have a guitar hanging in my office and there are times when a little ‘noodling’ helps calm and reset me. Give the Foo Fighter’s Times Like These a listen as you read through for some [...]

2021-05-25T16:28:05-04:00August 13th, 2020|Categories: Blog|Tags: , , , |

Avoid the B2B Summer Burn

Who doesn’t love a good summer vacation? Do you measure it by the warm weather, time spent outdoors, or reading that novel? As marketers we sometimes feel that tension of trying to keep things moving through the summer - how do we keep things rolling so we don’t see a dip in our activity during [...]

2021-05-25T16:29:52-04:00August 10th, 2020|Categories: Blog|Tags: , , , , |

In the Eye of a Hurricane

Ever felt like you’re in the eye of a hurricane? With the conflicting opinions swirling around reopening, the pressure for companies to recover, and the stock market seemingly spinning in circles, it feels like the storm is all around you. But we’re going to get through this together. So as you read through, listen to [...]

2021-05-25T16:32:19-04:00August 3rd, 2020|Categories: Blog|Tags: , , , |

Avoid Demand Generation Summer Vacations

Don’t let your demand generation take a summer vacation! One of my clients made an interesting request the other day – they asked if we could increase our marketing and demand generation efforts for them during the months of July and August. And not just a small increase in activity, but something pretty substantial. Now, [...]

2020-11-09T10:41:39-05:00July 30th, 2020|Categories: Blog|Tags: , , , , , |

B2B Macro Shifts Underway

What’s your current theme song? Soundgarden’s "Outshined", and the line “I've kept the movie rolling” has been a kind of motto for me through these crazy times. Makes me think back to the first Lollapalooza concert tour – summer of 1991… 29 years ago! Sadly, that was Jane’s Addiction's farewell tour. Since I’ve recently shared [...]

2021-05-25T16:33:23-04:00July 27th, 2020|Categories: Blog|Tags: , , , |

B2B Strategic Framework for Revenue Growth

What’s your getaway pleasure? In the summer heat, I want to be on the lake - it makes me feel insulated, safe, and at peace. As we see economic re-openings progressing (and regressing) across the continent, it feels like waves rolling in and out on a windy day. So while you read on, listen to [...]

2021-05-25T16:35:15-04:00July 20th, 2020|Categories: Blog|Tags: , , , |

Scanning the B2B Landscape

The temperature soared last week. But as a Canadian, I use up all my ‘weather complaining tokens’ during the winter. So grab a caffeinated drink and listen to this summer classic from Don Henley as you read on. Or if you want the espresso version, try this cover. Here is what the experts are saying, [...]

2021-05-25T16:41:24-04:00July 13th, 2020|Categories: Blog|Tags: , , , , |

Where is Your B2B Thinking Place?

There’s something about water that I find relaxing, refreshing, and contemplative. When I need to think, sometimes I just take the boat out and stare at the water. I’ve been doing a lot of thinking lately about what comes next, and how our clients move strongly into the marketplace. Here is what the experts are [...]

2021-05-25T16:47:43-04:00June 29th, 2020|Categories: Blog|Tags: , , , , |

Rethink the B2B Marketing Restart?

I hope you were able to take part in #MakeMusicDay on the weekend – a great cause, and we all could use a little more music in our lives right now! Is your B2B drumbeat still getting louder? How are you and your teams coping with your own sales and marketing ramp up? Here is [...]

2021-05-25T16:49:48-04:00June 23rd, 2020|Categories: Blog|Tags: , , , , |

Is The B2B Marketing Drumbeat Getting Louder?

What’s new in the B2B space this week? How are you and your teams coping with your own B2B sales and marketing ramp-up? It feels like the drumbeat is finally starting to get a bit louder in the marketplace. With the economy opening further, many of my clients are eager to continue ramping up their [...]

2021-05-25T16:50:05-04:00June 15th, 2020|Categories: Blog|Tags: , , , , , |

Finding Positive B2B Marketing and Sales Signals

Its been such a busy week! I admit that I didn’t make it to the drive-in – maybe the next staff meeting? There's lots to discuss, so grab your popcorn or coffee, and let’s get right to it! Venture Funding During the Pandemic As someone that works with many tech companies, I find it encouraging [...]

2021-05-25T17:09:47-04:00June 8th, 2020|Categories: Blog|Tags: , , , , |

What Do B2B Marketers Do Now? May 2020

Critical Success Factors for Business Recovery and Growth After the downturn, now what? Businesses are looking for insight into strategies they can implement to help them recover and ultimately grow – from concrete demand generation ideas and tactics to high-level growth strategies. In this brief webinar, we’re bringing together two experts who will share practical [...]

2020-06-04T19:01:26-04:00June 4th, 2020|Categories: Resource, Webinars|Tags: , , , |

The Rebirth of the Drive-in and the Pursuit of Closed Deals

Can you believe it's June already? As yet another sign of the strange times we’re living in, last week I happened to see a story from Entertainment Weekly about how a low-budget horror movie had become America's No. 1 film. How? Drive-ins! With typical movie theaters closed and the postponement of major blockbusters, it’s led [...]

2021-05-26T10:11:27-04:00June 1st, 2020|Categories: Blog|Tags: , , , , |

B2B Pushing for Recovery

Maybe I’m an eternal optimist, but I really am seeing the B2B market pushing for recovery. Prior to March, B2B sales and marketing activity was at an all-time high. And luckily, it seems that businesses are looking to get back to those levels. What are you seeing? Here is what the experts are saying, and [...]

2021-05-26T10:12:45-04:00May 25th, 2020|Categories: Blog|Tags: , , , , |

Finding Promise in 2020 B2B Marketing and Sales

I've been waking up early a lot lately. And this week I saw the sun rise over the water and couldn't help but think about it symbolically - the promise of a new day. As the economy starts to open up globally, similarly, I’m sure we’re all hoping for the promise of better times! I’m [...]

2021-05-26T10:14:39-04:00May 18th, 2020|Categories: Blog|Tags: , , , , |

What Do B2B Marketers Do Now? (Webinar)

REGISTER NOW! Critical Success Factors for Business Recovery and Growth After the downturn, now what? Businesses are looking for insight into strategies they can implement to help them recover and ultimately grow – from concrete demand generation ideas and tactics to high-level growth strategies. On May 27 at 2:00pm, we’re bringing together two experts who [...]

2020-05-18T13:38:39-04:00May 11th, 2020|Categories: Blog|Tags: , , , |

Snow in May and the Current Realities of B2B Sales & Marketing in 2020

It's snowing here this morning. Yup. Snow. And not just a little. Sure, it will only last for the day, but it feels like a HUGE setback. We're all looking forward to warmer weather, sunshine, and better times...but the snow just seems like a huge kick in the...ahem. You know what I mean. But on [...]

2021-05-26T10:15:32-04:00May 11th, 2020|Categories: Blog|Tags: , , , , |

Call Me After COVID

“Call Me After COVID” Sound familiar? It’s what our sales teams have been hearing for a while now….but it seems like we’re getting less of this. The economy is getting ready to kick back up – and we may be seeing signs of recovery. What are your teams seeing? Here is what the experts are [...]

2021-05-26T10:16:25-04:00May 4th, 2020|Categories: Blog|Tags: , , , , |

Deal Volume and Sales Response Rates are Down

Here is the latest update for you – if it's valuable, please forward it to your colleagues. And please share your findings back – I’d love to hear from you! Here are some takeaways from the past week: 1. Deal Volume and Sales Response Rates are Down - HubSpot has been providing some great real-time [...]

Generating Sales Pipeline and Preserving Revenues in B2B Markets

I’ve recently witnessed some marketplace changes that I want to share with you. This past week our client teams have noticed that response rates and live conversations with B2B prospects have picked up considerably. Of course, I am hoping this trend continues. Are your sales teams finding the same? Here are some takeaways from the [...]

2021-05-26T10:19:14-04:00April 20th, 2020|Categories: Blog|Tags: , , , , , |

Processing Change Inside Sales Organizations and Contact Data Depth

As I process everything going on these days, I find myself reflecting on past experiences as I push forward. What is the role of change now? Here are some takeaways from the past week: 1. Your Brand New 100% Inside Sales Organization! When I started Virtual Causeway in 2001, it was mainly due to a [...]

2021-05-26T10:19:30-04:00April 13th, 2020|Categories: Blog|Tags: , , , , , |

COVID-19 Strategic Sales and Marketing Actions

I usually don’t listen to webinars ‘live’ but this one was different. As someone who helps to manage and implement webinar strategies for our clients, I rarely attend them live. I typically wait for the replay or recording. Today I watched a timely and thought-provoking webinar hosted by Gartner and TOPO: COVID-19 – Strategic Sales [...]

2020-04-03T16:11:24-04:00April 3rd, 2020|Categories: Blog|Tags: , , , , |

Webinars that Boost Sales for SAP Partners

This webinar is designed for SAP Partners. Join Rick Endrulat and Marlene Keay for ‘Webinars that Boost Sales: Virtual Causeway's Webinar Program for SAP Partners'. In this brief 12-minute webinar, learn how you can leverage webinars to generate demand for your SAP solutions and how SAP contributes to support your effort. You'll learn Why use [...]

2020-03-23T17:47:51-04:00March 23rd, 2020|Categories: Blog|

What do B2B marketers do now?

What a week it’s been! I wanted to remind you that you’re not alone. As I’ve been talking to clients, partners, and vendors this week, I realized that I need to share more. I can add value to the business community by sharing what I am seeing in the market – so I wanted to [...]

2020-11-09T11:03:59-05:00March 19th, 2020|Categories: Blog|Tags: , , , , , |

The B2B Lead Machine Webinar

Lead machine webinar coming in hot! Join Rick Endrulat for ‘5 Simple Steps to Building an Integrated Lead Engine to Grow Sales’. In this 20-minute webinar, learn how to build your own complete targeted content marketing process that effectively generates qualified B2B sales leads. You'll learn A complete lead producing process The role of content [...]

2019-10-21T16:22:27-04:00October 21st, 2019|Categories: Blog|Tags: , , , |

4 Common B2B Marketing Misconceptions – Debunked!

When it comes to digital B2B marketing, most people immediately think of B2C and the flashy tactics used to grab the attention of prospects. Businesses have been selling to businesses for a very long time. It's only until recently that B2B has been taken to a whole new level with advancements in digital marketing and [...]

2019-10-21T16:28:53-04:00September 11th, 2019|Categories: Blog|Tags: , , , , , , |

Guide: Create a Lead Magnet with an eBook and Boost Sales!

Need more marketing sales leads now? Learn how to, not just create an eBook, but a Lead Magnet that grows demand for your sales funnel. Discover helpful information and tips for creating an effective Lead Magnet eBook. Download our free guide to create your Lead Magnet eBook. Download Free Guide

Worksheet: Create a Lead Magnet with an eBook and Boost Sales Planner

This Worksheet is a companion piece to ‘Create a Lead Magnet with an eBook and Boost Sales!’ PDF guide. Refer to that guide for helpful information and tips to create an effective Lead Magnet eBook. This worksheet is meant to help organize and outline your eBook effectively. Download our free worksheet to help you plan [...]

2019-08-01T15:22:46-04:00July 31st, 2019|Categories: Guides, Resource|Tags: , , , , , , |

Project Manager, Client Services

While being an integral part of our Client Services team, the Project Manager is accountable for project coordination, client relations and team leadership.   This is a client facing role and will involve gathering all information for project set up, ensuring that all tools and technologies are available, and that execution is flawless. This role requires [...]

2019-05-15T13:16:04-04:00October 12th, 2018|Categories: Career|

How Do You Define a Lead?

A lead is a potential contact, individual, or organization that expresses an interest in your goods or services. Typically, the marketing department is responsible for generating these leads to pass onto the sales department to pursue and convert. Leads are important for any organization; they are what will eventually (hopefully) turn into a sale. Having [...]