Breakups: Hard Lessons Made Easy for B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've been on a kick since I was at #forrb2bsummit in Austin. I've been inspired – in many ways. Re-evaluating our marketing tech stack; implementing some new strategies with our clients; sharing [...]

2022-05-16T10:22:14-04:00May 16th, 2022|Categories: Blog|Tags: , , , , , , , , |

Map Your Organization to Your Customers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Were you at Forrester B2B Summit last week in Austin? Over 2000 marketers convened last week at the conference – and the excitement was palpable. Was it the research? New technologies unveiled? [...]

The Streaming Victor, Spotify

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I'm excited. I'm off to a conference this week and going to see how 'back to normal' things are in the B2B event world. I'll report back next week, but it seems [...]

Marketing Content Mass Production

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Things really are a team effort around here. I'm sure it's the same at your organization – collaborating on content, customer activities, and marketing programs, to name a few. Nothing is more [...]

Make Your B2B Marketing the Stuff of Legends

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I couldn't come up with an intro this week. Not sure why, but it was tough. And I feel like I need to make it good since my colleagues did such a [...]

Be the Destination in your Buyer’s Journey

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Life has a funny way of throwing you curveballs when you least expect it. And picking yourself back up can be one heck of a challenge. But without fail, the trees will [...]

2022-03-28T11:18:41-04:00March 28th, 2022|Categories: Blog|Tags: , , , , , |

The Right Channel Partners – Trust ‘The Man Behind the Curtain’

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Take a deep breath in and lift your head to the sky... breathe out... do you feel that? Birds chirping, blue skies, fresh air – the first signs of spring are finally here! [...]

Profanity’s Professional Proliferation

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you ever start an email and just sit there waiting for the words to magically appear? Sometimes they present themselves to you in the strangest of places... while cooking dinner, while [...]

2022-03-14T09:49:51-04:00March 14th, 2022|Categories: Blog|Tags: , , , , , |

What Matters to your Customers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I saw the Rolling Stones UNZIPPED exhibit earlier this year. As a fan, it was cool to see an exhibit dedicated to the musical, business, and creative lives of one of the [...]

2022-03-07T09:17:09-05:00March 7th, 2022|Categories: Blog|Tags: , , , , |

Don’t Panic! MarTech Heating Up

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! A client reached out this week and asked if I could help them out. They had a proposal in front of them from December of 2020, and wanted to know if we [...]

2022-02-28T09:34:25-05:00February 28th, 2022|Categories: Blog|Tags: , , , , , , , |

Shedding a Light on B2B Sales Numbers

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I can take the cold. I've lived in Canada all my life, and even if I don't like it, I should be used to the winter weather. What I can't get used [...]

2022-02-18T15:01:01-05:00February 21st, 2022|Categories: Blog|Tags: , , , , , , , |

Don’t Mix Up Lead Gen and Appointment Setting!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Valentine's Day 2022. I'm tempted to draw on a theme of warmth and inspiration and good old lovin' for this week's email, but the cynic in me just can't do it. So [...]

Data and Numbers and Stats, oh my!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've been looking at a lot of data this week. Sometimes after staring at spreadsheets too long, I see these data points as a thousand points of light – what do they [...]

2022-01-31T09:30:33-05:00January 31st, 2022|Categories: Blog|Tags: , , , , , , , , |

Upheaval and Uncertainty in B2B Trends

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The other day was one of those beautiful, clear and sunny winter days. Sure it was cold, but with the sun beating down it felt like anything was possible. How do we [...]

The B2B Buyer’s Emotional Journey

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's your favourite song? Is there one that you hear and you immediately get nostalgic? For me there are some that really hit me – thinking of a place, an event, a [...]

Constant Change? Don’t just Face it – Embrace it!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! David Bowie would have turned 75 a couple of days ago. As someone who always innovated and embraced change, how would he react to the ups and downs of a pandemic-ridden world? [...]

2022-01-10T10:37:21-05:00January 10th, 2022|Categories: Blog|Tags: , , , , , |

… and What to Look Out For in 2022

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Last week we said Good Riddance to 2021... so let's unite and welcome 2022 with open arms! Who's excited about this year? Let's get a jump-start on the new year and make [...]

2022-01-04T08:44:26-05:00January 3rd, 2022|Categories: Blog|Tags: , , |

One Last Look at 2021…

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Saying good-bye can be difficult. Or it can be easy. Some people definitely find it easier to say good riddance and move on than others. How do you feel about 2021? Are [...]

2022-01-04T08:41:01-05:00December 27th, 2021|Categories: Blog|Tags: , , |

The B2B Pivot and… Boy Bands?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I started WDBMD back in March of 2020. The plan was to share how sales and marketing leaders were dealing with our new and adjusted reality, and help us get through it by [...]

2021-12-13T10:30:20-05:00December 13th, 2021|Categories: Blog|Tags: , , , , , , |

Generations at Odds

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Things are looking awful c-c-cold here lately. What better way to heat things up than some racy sales and marketing research? Seriously, though... we're almost at year-end. Time to spice things up [...]

2021-11-22T09:29:41-05:00November 22nd, 2021|Categories: Blog|Tags: , , , , , , |

Zeppelin Marketing Tactics for B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Fifty years ago today, Led Zeppelin IV was released. Yup – I know I already mentioned it last week... and the week before. But it's a pretty darn influential album on many [...]

Who are Your Sources for Advice?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Who advises you? Do you have an advisory board? Mentors? Colleagues that help you with your day-to-day decisions? What about in your personal life? I hope you get value out of our [...]

Lessons at Life’s Big Milestones

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I celebrated a pretty big birthday last week. So I thought I'd share it in this email by saluting one of the coolest albums of all time along with one of the [...]

Communicate the Value – Not Just the Product

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I heard a song by AC/DC the other day. Aside from the catchy beat and the heavy guitars, I actually thought a little about the lyrics. How many times do we get [...]

2021-10-18T09:04:09-04:00October 18th, 2021|Categories: Blog|Tags: , , , , , , |

Giving Thanks for Sales Leads

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Let's keep it light this week. I feel like things have been way too heavy lately, and there's been too much focus on the past and rehashing old conversations. Sure – summer [...]

Is Your B2B Sales Funnel Leaking?

Do you have a lead follow-up checklist? Mistakes in your process can cost you sales and ultimately impact revenue. As someone who runs a demand agency, I can't tell you how often our team has generated leads for a client who isn't really prepared or has no plan for the leads when they get them. [...]

Don’t Let Prospects Smell Your Fear

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at an event recently (that's right, a live event!), and I got to hang out with some old friends. I didn't realize how much I missed it. This time of [...]

2021-10-04T10:38:59-04:00October 4th, 2021|Categories: Blog|Tags: , , , , , |

Best Practices for Effective B2B Lead Follow-up

Do you have a B2B lead follow-up checklist? Lead mistakes in your process can cost you sales and, ultimately, impact revenue. In our experience as a demand agency, it's surprising how often our team has generated new leads for a client who isn’t really prepared or has no plan for the leads when they get [...]

Sales and Marketing End-of-Summer Activity

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's been cool and rainy the last few days and it really feels like summer is over, doesn't it? I feel like I really need to make a conscious effort to stay [...]

2021-09-27T09:33:05-04:00September 27th, 2021|Categories: Blog|Tags: , , , , , |

The Secret Joys of the Intentional Typo

At Virtual Causeway, we talk a lot about the importance of having both a human and digital touch for effective sales and marketing. And honestly, what’s more human than to err? One strategy we’ve talked about using, and that I want to share with you today, is the intentional typo. Letting a small error slip [...]

2021-09-24T17:14:14-04:00September 24th, 2021|Categories: Blog|Tags: , , |

It’s a Give and Take with Prospects – but Focus on the Give

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! This time of year is always tough. For some, it's full of sadness and feelings of emptiness and loss – kids are back at school, summer is ending, relationships are changing... it's easy [...]

2021-09-13T09:34:33-04:00September 13th, 2021|Categories: Blog|Tags: , , , , , |

You CAN’T Call any Day or Night – Best Calling Times for Sales Reps

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Marketing is all about timing. The right message to the right audience at the right time. So – is sending a weekly email on a big public holiday a bad move? We'll see! [...]

2021-09-03T11:44:16-04:00September 6th, 2021|Categories: Blog|Tags: , , , , , , , |

You’ve Got 8 Seconds to Grab Their Attention

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Well the cat's away... and this mouse has stepped in as guest writer for this week's email! I'm Marlene Keay, and I've worked with Rick at Virtual Causeway for 15 years managing [...]

2021-08-30T09:01:49-04:00August 30th, 2021|Categories: Blog|Tags: , , , , , |

Dealing With Those Pesky Cancellations

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Summer mornings at the lake can be very peaceful... the sounds of birds going about their morning business, water gently splashing against the shoreline, and the soothing echoes of... chainsaws!? Our lives [...]

2021-08-23T10:02:55-04:00August 23rd, 2021|Categories: Blog|Tags: , , , , , , , |

The Mixtape Path to Success

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Last week was Leo Fender's birthday (he would have been 112!). He's known for bringing the first solid body electric guitars to the world way back in the 1950s! The guitar he [...]

2021-08-16T09:32:21-04:00August 16th, 2021|Categories: Blog|Tags: , , , , , |

Bands and Concerts: Your Unlikely Sources for Lessons in B2B

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Sometimes we need to keep it simple. It's August. It's summer. I bet we're all having problems staying motivated – so I'm going to keep this email simple and rev you up! Give [...]

2021-08-09T09:24:44-04:00August 9th, 2021|Categories: Blog|Tags: , , , , |

TRANSCRIPT: How to Uncover Gaps in Demand Technology, Resources and Metrics

TRANSCRIPT: How to Uncover Gaps in Demand Technology, Resources and Metrics This is a Transcript file for the webinar excerpt: How to Uncover Gaps in Demand Technology, Resources and Metrics. Learn how to uncover gaps in technology, resources, and metrics that might reduce your success. Discover a method to identify specific investments needed in technology, [...]

2021-08-03T12:07:24-04:00August 3rd, 2021|Categories: Uncategorized|Tags: , , , , |

TRANSCRIPT: A Demand Spectrum Model To Grow Revenue

TRANSCRIPT: A Demand Spectrum Model To Grow Revenue This is a Transcript file for the webinar excerpt: A Demand Spectrum Model To Grow Revenue. Learn a model that helps identify weaknesses that reduce marketing effectiveness. It offers you the advantage of better aligning marketing to sales needs. In challenging times, don’t miss this webinar opportunity [...]

2021-08-03T11:46:22-04:00August 3rd, 2021|Categories: Uncategorized|Tags: , , , , |

Undo the Summer Slump

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Slumps suck. We can get into them in any aspect of our lives – career, family, relationships, sports... I know I've had my fair share. These slumps can really make it tough [...]

What Do B2B Marketers Do Now? Uncover Gaps in Demand Technology Resources and Metrics

How to Uncover Gaps in Demand Technology, Resources and Metrics Are your sales and marketing somehow misfiring? Given the complexity of systems and processes, it can be easy for something previously undetected to reduce effectiveness and miss opportunities. We have some relevant content from our webinar series: What Do B2B Marketers Do Now? Everyone is [...]

What Do B2B Marketers Do Now? Demand Spectrum Model

A Demand Spectrum Model To Grow Revenue You can run into a problem when marketing executes programs for sales without aligning the marketing tactics to the sales strategies. It could be harming your bottom line. We have some relevant content from our webinar series: What Do B2B Marketers Do Now? Everyone is busy, so we [...]

Wants and Needs and Timelines

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We've all wanted something we can't have. Or maybe needed someone that didn't need us back. Things change. People change. But how do you deal with it? We're more than halfway through [...]

2021-07-26T09:31:43-04:00July 26th, 2021|Categories: Blog|Tags: , , , , |

TRANSCRIPT: How to Match Sales Needs with Marketing Strategy

TRANSCRIPT: How to Match Sales Needs with Marketing Strategy This is a Transcript file for the webinar excerpt: How to Match Sales Needs with Marketing Strategy. Have you ever felt your sales & marketing teams are struggling to work together? In challenging times, don’t miss this opportunity to learn how to align sales and marketing [...]

2021-07-22T14:37:40-04:00July 22nd, 2021|Categories: Uncategorized|Tags: , , , , |

Does Digital Audio Impact Your ICP?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! A close friend of mine always tells me not to overthink things. Easier said than done, right? When we face pressure and stress from all angles, and we're just trying to get [...]

2021-07-19T09:34:27-04:00July 19th, 2021|Categories: Blog|Tags: , , , , |

What Do B2B Marketers Do Now? Match Sales Needs with Marketing Strategy

How to Match Sales Needs with Marketing Strategy Have you ever felt your sales & marketing teams are struggling to work together? If so, we have some relevant content from our webinar series: What Do B2B Marketers Do Now? Everyone is busy, so we have cut a segment from our recent webinar “Choosing the Right [...]

Martech Trends at the Halfway Point

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Sometimes I feel a bit stir-crazy at this time of year. So in celebration of those feeling the same way and needing something a little bit different, listen to Hüsker Dü's take [...]

2021-07-12T09:53:22-04:00July 12th, 2021|Categories: Blog|Tags: , , , , |

Step Into Your Buyer’s Shoes

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's official – summer is here! Things are opening up, we're seeing B2B events and concerts again, and it's tough not to feel optimistic. Do you feel like I do? To celebrate, let's [...]

2021-06-21T09:36:16-04:00June 21st, 2021|Categories: Blog|Tags: , , , , , |

Social Media: the Name of the Game

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What keeps you up at night? Do you ever wake with your heart racing, thinking about that big presentation, that customer meeting, or hitting your sales or marketing targets? It's not a [...]

The Return of the B2B Event

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's that saying – "a watched pot never boils?" As a marketer, it sometimes feels like all we do is watch and wait... expecting instantaneous data, information, and gratification. But remember the [...]

2021-06-07T10:32:44-04:00June 7th, 2021|Categories: Blog|Tags: , , , , |

Digital Media Trends

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The countdown is on. As we approach the end of Q2, how is your pipeline shaping up? Is it growing and your team is hitting those important quarterly milestones – or are [...]

2021-05-31T10:51:55-04:00May 31st, 2021|Categories: Blog|Tags: , , , , , |

Get Ready for the New B2B Revenue Waterfall!

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As we approach summer, water becomes a big part of our lives. Pools, beaches, lakes, rivers – we all rush to the water where we can! What other things do you associate [...]

The Dangers of Faking Success

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! You may ask yourself, “Where has the year gone?” We’re already halfway through Q2 – and as we let the days go by, do you feel panic or excitement? Is it the [...]

2021-05-25T15:57:59-04:00May 17th, 2021|Categories: Blog|Tags: , , , , , |

Outsourcing – The Cover Band of Business?

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! There are some bands where I vividly remember the first time I heard their music. Something about the music had an impact on me. When I first heard the Red Hot Chili [...]

2021-05-25T15:59:18-04:00May 10th, 2021|Categories: Blog|Tags: , , , , , |

Marketing Investments in 2021

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How is your 2021 stacking up? This time of year tends to be a time of growth and optimism, yet some industries continue to thrive while others continue to struggle. The past [...]

2021-05-25T16:00:19-04:00May 3rd, 2021|Categories: Blog|Tags: , , , , |

The Art of Letting People Think You Suck

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We’ve passed a few annual milestones recently – spring’s arrival, the end of Q1, first 100 days, and of course: the one-year anniversary of COVID-19 officially being declared a pandemic. As I [...]

A Blog Post about Blogs Posts

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Spring has arrived, the weather is warming, and we continue to look forward to safely enjoying warm-weather activities with friends! No matter where you are, and even if you are able to [...]

2021-05-25T16:06:38-04:00April 12th, 2021|Categories: Blog|Tags: , , , , , |

Cultivating Your Leads Garden

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Spring is officially here! Maybe you're the same as me – the rain might get you down, but you know that warmer weather is on its way! Are your revenues growing as well [...]

2021-05-25T16:11:51-04:00March 29th, 2021|Categories: Blog|Tags: , , , , , |

The Cost of the Data Retrofit

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! My team threw down a challenge for me this week. They asked me to use as many song references as possible from our featured artist in this week's email without being too [...]

2021-05-22T09:39:09-04:00March 15th, 2021|Categories: Blog|Tags: , , , , |

Overcoming Bad Data

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We're all busy. But how busy are we... really? Are we moving things forward on a daily basis, or just going through the motions? With almost a year of various levels of [...]

2021-05-22T09:39:22-04:00March 8th, 2021|Categories: Blog|Tags: , , , , , , , |

What Do B2B Marketers Do Now? Choosing the Right B2B Demand Gen Strategy

Which B2B Demand Generation Strategy Is Right For You? Are you focused on growing sales? Do you want to target the right people at the right companies and maximize your ROI? Is Account-Based Marketing (ABM) right for you? Choosing the correct B2B demand generation strategy that supports your sales and marketing objectives is critical to [...]

Audience Growth and Trigger Cities

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Ever feel like you're surrounded by predators, always fighting for every little win? The beginning of the year is a great time to swim without looking back and focus on what's ahead. [...]

2021-05-22T09:41:34-04:00February 22nd, 2021|Categories: Blog|Tags: , , , , |

Spanning the Chasm

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What were you doing 40 years ago (if you were even alive)? It’s hard to believe (for me) that a few days ago marked the 40th anniversary of Rush’s Moving Pictures album. [...]

2021-05-22T09:47:10-04:00February 15th, 2021|Categories: Blog|Tags: , , , , , |

Human and Digital for Customer Experience

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It was Groundhog Day last week. Many would argue that we’ve been reliving Groundhog Day since this pandemic hit! Regardless of the prediction of your favourite groundhog, I think we all need [...]

2021-05-22T09:52:09-04:00February 8th, 2021|Categories: Blog|Tags: , , , , |

Aligning Sales and Marketing

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Monday mornings can be challenging at the best of times. Cranking this song by Lenny Kravitz is bound to get you moving and motivated for a brand new month! Listen with me [...]

Growing Revenue with New Streams

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It seems like 2021 is turning into the year of looking forward – as we focus on the destination a little up the road. I don’t usually like to feature an artist [...]

2021-05-22T09:42:15-04:00January 25th, 2021|Categories: Blog|Tags: , , , , |

Six Tips to Become a More Effective Salesperson

I hate to admit this, but I've been in sales for more than 20 years. It can sometimes feel like you're on a rollercoaster ride! I see many sales "professionals" not putting in the effort to hone their craft. This was posted way back, but is still very relevant today and worthy of a repost. [...]

2021-01-21T11:33:58-05:00January 21st, 2021|Categories: Blog|Tags: , , , |

Adapting to Shorter Attention Spans

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you ever feel like you’re on a different planet? Walking through the Virtual Causeway offices lately, it feels like I'm walking on the moon – with everyone working from home, it’s [...]

2021-05-22T10:01:50-04:00January 18th, 2021|Categories: Blog|Tags: , , , |

6 Steps to Market Your Experts and Boost Your Brand Awareness

As I coach management teams and executives, I realize that sometimes their personal brand gets lost as they enable the success of others. Brand management extends beyond just the product. Never forget – YOU are your own Brand and YOU need to sustain effort into keeping your brand relevant and well-positioned. With so much noise [...]

2021-01-19T14:09:38-05:00January 14th, 2021|Categories: Blog|Tags: , , , , , |

Marketing Trend Predictions for 2021

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We’re already two weeks into the first quarter of the new year! Sometimes we just need a good kick in the butt and some direction to perfection to get things rolling. Have [...]

2021-05-22T10:05:11-04:00January 11th, 2021|Categories: Blog|Tags: , , , |

Lead Generation Channels

Lead generation is one of the most important aspects of business development. It helps build your brand, gain awareness and most importantly, gets you that much closer to closing deals. With the rise of tools like social media, marketing automation systems, and pay-per-click advertising, which lead generation channel has the most potential to convert the [...]

2020-12-23T15:35:25-05:00January 7th, 2021|Categories: Blog|Tags: , , , |

What You Can Expect in 2021

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Could there be more excitement about welcoming 2021? B2B sales and marketing pros are getting a jump start on the year now that 2020 is in the rear view mirror. This is [...]

2021-05-22T10:05:29-04:00January 4th, 2021|Categories: Blog|Tags: , , , |

Don’t Mix Up Your Leads and Deals

Leads vs. Deals – truly a B2B marketer's word jumble. I originally posted about this way back in 2015, but I find I am still having this conversation on a weekly basis with clients – so I think it’s timely and worth re-posting today! What do leads and deals have in common? Well... same letters, different [...]

2020-12-23T15:10:16-05:00December 31st, 2020|Categories: Blog|Tags: , , , , |

The Year’s Roundup – with a Soundtrack

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Finally! The holidays are here – let's give a big cheer to the end of 2020! It's been a gruelling year of uncertainty, change, opportunity, and endless pivoting. The break is a [...]

2021-05-25T09:31:43-04:00December 28th, 2020|Categories: Blog|Tags: , , , |

Be the King (or Queen) of the CASL

We have all encountered spam at some point or another while scrolling through the web or sifting through our email inboxes. Some people – and even some software – are really great at identifying it and dealing with it, but some are not. Here in Canada, it's been six years since anti-spam legislation was rolled out. Is [...]

2021-04-05T10:00:08-04:00December 24th, 2020|Categories: Blog|Tags: , , , |

A B2B Nutcracker

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! In the holiday spirit I have a creative take for you on the Nutcracker Suite from Brian Setzer (remember Stray Cats?). He's rocking a big orange guitar and is accompanied by his [...]

2021-05-25T17:40:25-04:00December 21st, 2020|Categories: Blog|Tags: , , , |

My Experiences with Gatekeepers

The gatekeeper – friend or foe? I'm asked about this every day by our inside team or are clients! The gatekeeper can be your best friend. I'm here to tell you how you can turn gatekeepers into your advocate and ally. Today, most gatekeepers have absolute power over the phone, e-mail system, calendar, and marketing [...]

2020-12-17T14:25:07-05:00December 17th, 2020|Categories: Blog|Tags: , |

Prepping Your Marketing Strategy for the New Year

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How does it feel? 2020 has often felt like a complete unknown, like a rolling stone that keeps on rolling. Listen to this with me as we focus on finishing the year [...]

2021-05-22T10:15:05-04:00December 14th, 2020|Categories: Blog|Tags: , , , |

Succeeding in a Startup in 11 Easy Steps

Startups can be exciting, and stressful! I love the energy of starting something new, whether it's an internal initiative – like building a centralized team to service the organization – or starting a completely new division or business from scratch, the same foundational principles apply. No matter what your long-term goal is, remember to build [...]

2020-12-17T14:11:08-05:00December 10th, 2020|Categories: Blog|Tags: , |

Lessons in B2B Growth

What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Congratulations, you've made it to December 2020! I hope your organization has weathered the storm and figured out how to make things happen. Otherwise, we could be in for a long December! [...]

2021-05-22T10:16:50-04:00December 7th, 2020|Categories: Blog|Tags: , , , |