What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The other day was one of those beautiful, clear and sunny winter days. Sure it was cold, but with the sun beating down it felt like anything was possible. How do we [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's your favourite song? Is there one that you hear and you immediately get nostalgic? For me there are some that really hit me – thinking of a place, an event, a [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! David Bowie would have turned 75 a couple of days ago. As someone who always innovated and embraced change, how would he react to the ups and downs of a pandemic-ridden world? [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Last week we said Good Riddance to 2021... so let's unite and welcome 2022 with open arms! Who's excited about this year? Let's get a jump-start on the new year and make [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Saying good-bye can be difficult. Or it can be easy. Some people definitely find it easier to say good riddance and move on than others. How do you feel about 2021? Are [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As we all rush to the finish line of 2021, it feels like we are in a last chance power drive, and we're running till we drop. Let's give this epic song [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I started WDBMD back in March of 2020. The plan was to share how sales and marketing leaders were dealing with our new and adjusted reality, and help us get through it by [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Congratulations on making it to December 2021! Some of us have had a rough time of it, others have been able to successfully adapt. Regardless – what can you do to keep [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! This is a time of thanks. And in that spirit, I just want to say thank you! Thanks for reading. Thanks for listening. Thanks for sharing. Thanks for connecting. I truly enjoy [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Things are looking awful c-c-cold here lately. What better way to heat things up than some racy sales and marketing research? Seriously, though... we're almost at year-end. Time to spice things up [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Seems like there have been a lot of big anniversaries lately. Is that what happens as we age? We find ways to celebrate milestones and perhaps inflate sentimentality? Should we keep looking [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Fifty years ago today, Led Zeppelin IV was released. Yup – I know I already mentioned it last week... and the week before. But it's a pretty darn influential album on many [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Who advises you? Do you have an advisory board? Mentors? Colleagues that help you with your day-to-day decisions? What about in your personal life? I hope you get value out of our [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I celebrated a pretty big birthday last week. So I thought I'd share it in this email by saluting one of the coolest albums of all time along with one of the [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I heard a song by AC/DC the other day. Aside from the catchy beat and the heavy guitars, I actually thought a little about the lyrics. How many times do we get [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Let's keep it light this week. I feel like things have been way too heavy lately, and there's been too much focus on the past and rehashing old conversations. Sure – summer [...]
Do you have a lead follow-up checklist? Mistakes in your process can cost you sales and ultimately impact revenue. As someone who runs a demand agency, I can't tell you how often our team has generated leads for a client who isn't really prepared or has no plan for the leads when they get them. [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I was at an event recently (that's right, a live event!), and I got to hang out with some old friends. I didn't realize how much I missed it. This time of [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's been cool and rainy the last few days and it really feels like summer is over, doesn't it? I feel like I really need to make a conscious effort to stay [...]
At Virtual Causeway, we talk a lot about the importance of having both a human and digital touch for effective sales and marketing. And honestly, what’s more human than to err? One strategy we’ve talked about using, and that I want to share with you today, is the intentional typo. Letting a small error slip [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Have you ever had something or someone get under your skin – stuck in your head and you can't think of anything else? That's been me since I shared a Smashing Pumpkins [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! This time of year is always tough. For some, it's full of sadness and feelings of emptiness and loss – kids are back at school, summer is ending, relationships are changing... it's easy [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Marketing is all about timing. The right message to the right audience at the right time. So – is sending a weekly email on a big public holiday a bad move? We'll see! [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Well the cat's away... and this mouse has stepped in as guest writer for this week's email! I'm Marlene Keay, and I've worked with Rick at Virtual Causeway for 15 years managing [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Summer mornings at the lake can be very peaceful... the sounds of birds going about their morning business, water gently splashing against the shoreline, and the soothing echoes of... chainsaws!? Our lives [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Last week was Leo Fender's birthday (he would have been 112!). He's known for bringing the first solid body electric guitars to the world way back in the 1950s! The guitar he [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Sometimes we need to keep it simple. It's August. It's summer. I bet we're all having problems staying motivated – so I'm going to keep this email simple and rev you up! Give [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Slumps suck. We can get into them in any aspect of our lives – career, family, relationships, sports... I know I've had my fair share. These slumps can really make it tough [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We've all wanted something we can't have. Or maybe needed someone that didn't need us back. Things change. People change. But how do you deal with it? We're more than halfway through [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! A close friend of mine always tells me not to overthink things. Easier said than done, right? When we face pressure and stress from all angles, and we're just trying to get [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Sometimes I feel a bit stir-crazy at this time of year. So in celebration of those feeling the same way and needing something a little bit different, listen to Hüsker Dü's take [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's summer, and it's July 5. I know you're not around. Maybe you're reading this on your phone at the beach or relaxing in a hammock. And if so – awesome! I [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! When you think of sales, what do you think of: Herb Tarlek from WKRP (RIP Frank Bonner)? The Wolf of Wall Street? That person that sold you your last car? What do [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's official – summer is here! Things are opening up, we're seeing B2B events and concerts again, and it's tough not to feel optimistic. Do you feel like I do? To celebrate, let's [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What keeps you up at night? Do you ever wake with your heart racing, thinking about that big presentation, that customer meeting, or hitting your sales or marketing targets? It's not a [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What's that saying – "a watched pot never boils?" As a marketer, it sometimes feels like all we do is watch and wait... expecting instantaneous data, information, and gratification. But remember the [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! The countdown is on. As we approach the end of Q2, how is your pipeline shaping up? Is it growing and your team is hitting those important quarterly milestones – or are [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As we approach summer, water becomes a big part of our lives. Pools, beaches, lakes, rivers – we all rush to the water where we can! What other things do you associate [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! You may ask yourself, “Where has the year gone?” We’re already halfway through Q2 – and as we let the days go by, do you feel panic or excitement? Is it the [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! There are some bands where I vividly remember the first time I heard their music. Something about the music had an impact on me. When I first heard the Red Hot Chili [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How is your 2021 stacking up? This time of year tends to be a time of growth and optimism, yet some industries continue to thrive while others continue to struggle. The past [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What’s that saying – ‘You only get one chance to make a first impression?’ How many of us have had subpar sales experiences recently? That interaction with a salesperson can be the [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We’ve passed a few annual milestones recently – spring’s arrival, the end of Q1, first 100 days, and of course: the one-year anniversary of COVID-19 officially being declared a pandemic. As I [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Spring has arrived, the weather is warming, and we continue to look forward to safely enjoying warm-weather activities with friends! No matter where you are, and even if you are able to [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's over. Q1 2021. Done. Can you believe it? As always, the quarter ends and it's time that we begin again! How are things shaping up in your organization? Even though the [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Spring is officially here! Maybe you're the same as me – the rain might get you down, but you know that warmer weather is on its way! Are your revenues growing as well [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you have a favourite song? Maybe not one, but songs that reflect your mood and help you cope with those day-to-day stresses? I have many, and this song has been in [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! My team threw down a challenge for me this week. They asked me to use as many song references as possible from our featured artist in this week's email without being too [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We're all busy. But how busy are we... really? Are we moving things forward on a daily basis, or just going through the motions? With almost a year of various levels of [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Happy March 1! We're in that weird in-between time as we feel winter is now behind us, and start looking ahead to spring. It might still be too early to break out [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Ever feel like you're surrounded by predators, always fighting for every little win? The beginning of the year is a great time to swim without looking back and focus on what's ahead. [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What were you doing 40 years ago (if you were even alive)? It’s hard to believe (for me) that a few days ago marked the 40th anniversary of Rush’s Moving Pictures album. [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It was Groundhog Day last week. Many would argue that we’ve been reliving Groundhog Day since this pandemic hit! Regardless of the prediction of your favourite groundhog, I think we all need [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Monday mornings can be challenging at the best of times. Cranking this song by Lenny Kravitz is bound to get you moving and motivated for a brand new month! Listen with me [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It seems like 2021 is turning into the year of looking forward – as we focus on the destination a little up the road. I don’t usually like to feature an artist [...]
I hate to admit this, but I've been in sales for more than 20 years. It can sometimes feel like you're on a rollercoaster ride! I see many sales "professionals" not putting in the effort to hone their craft. This was posted way back, but is still very relevant today and worthy of a repost. [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Do you ever feel like you’re on a different planet? Walking through the Virtual Causeway offices lately, it feels like I'm walking on the moon – with everyone working from home, it’s [...]
As I coach management teams and executives, I realize that sometimes their personal brand gets lost as they enable the success of others. Brand management extends beyond just the product. Never forget – YOU are your own Brand and YOU need to sustain effort into keeping your brand relevant and well-positioned. With so much noise [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! We’re already two weeks into the first quarter of the new year! Sometimes we just need a good kick in the butt and some direction to perfection to get things rolling. Have [...]
Lead generation is one of the most important aspects of business development. It helps build your brand, gain awareness and most importantly, gets you that much closer to closing deals. With the rise of tools like social media, marketing automation systems, and pay-per-click advertising, which lead generation channel has the most potential to convert the [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Could there be more excitement about welcoming 2021? B2B sales and marketing pros are getting a jump start on the year now that 2020 is in the rear view mirror. This is [...]
Leads vs. Deals – truly a B2B marketer's word jumble. I originally posted about this way back in 2015, but I find I am still having this conversation on a weekly basis with clients – so I think it’s timely and worth re-posting today! What do leads and deals have in common? Well... same letters, different [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Finally! The holidays are here – let's give a big cheer to the end of 2020! It's been a gruelling year of uncertainty, change, opportunity, and endless pivoting. The break is a [...]
We have all encountered spam at some point or another while scrolling through the web or sifting through our email inboxes. Some people – and even some software – are really great at identifying it and dealing with it, but some are not. Here in Canada, it's been six years since anti-spam legislation was rolled out. Is [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! In the holiday spirit I have a creative take for you on the Nutcracker Suite from Brian Setzer (remember Stray Cats?). He's rocking a big orange guitar and is accompanied by his [...]
The gatekeeper – friend or foe? I'm asked about this every day by our inside team or are clients! The gatekeeper can be your best friend. I'm here to tell you how you can turn gatekeepers into your advocate and ally. Today, most gatekeepers have absolute power over the phone, e-mail system, calendar, and marketing [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! How does it feel? 2020 has often felt like a complete unknown, like a rolling stone that keeps on rolling. Listen to this with me as we focus on finishing the year [...]
Startups can be exciting, and stressful! I love the energy of starting something new, whether it's an internal initiative – like building a centralized team to service the organization – or starting a completely new division or business from scratch, the same foundational principles apply. No matter what your long-term goal is, remember to build [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Congratulations, you've made it to December 2020! I hope your organization has weathered the storm and figured out how to make things happen. Otherwise, we could be in for a long December! [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! Sometimes I wonder where November went. With year-end rushing toward us, it feels like we've got to ride like hell to finish strong. So, buckle up and listen to this cool tune [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It snowed here this week. I won't lie... there is a part of me that wants to sail away and return to warmer climates! Instead here's a little jolt from my favourite [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! I've got a mental pick-me-up for you! Neuroscience has discovered the 10 happiest songs ever. In the midst of whatever stress you're feeling, join me in listening to this classic to help [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! What’s the remedy for this past kind of week? I think we’re all burnt out. So for a breather, let’s just listen to this cool song by The Black Crowes and hope [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! As we slide into the second half of Q4 2020, are you churning and burning with activity? Can your team go the distance? Give this awesome song by Cake a listen as [...]
What Do B2B Marketers Do Now? is an ongoing email. Join the mailing list to be the first to receive these weekly insights! It's me against the world. At least that's how I feel sometimes when I'm staring down Q4! Can you relate? This week I've got some ideas to help in planning a better [...]
"Money don't grow on trees," says the song lyric. That means there is plenty of work for us marketing and sales types! It's Q4 so we can't slow down. Have a listen to this as we push forward. Here is what the experts are saying, and some takeaways from the past week: HubSpot Data - [...]
Do you remember the scene in Back to the Future where Marty McFly travels back in time and visits his father (as a teenager), waking him up in the middle of the night? He's dressed as a space traveler, and puts headphones on him and plays the Walkman – blaring Eddie Van Halen guitar solos. [...]
Have you ever watched squirrels this time of year? They gather nuts, frantically running around trying to find places to bury them, then start over. I can relate. As B2B marketers we constantly gather data, then spend our time trying to find the important pieces, and search for the meaning to help us. Have you [...]
Does life seem a blur to you right now? The leaves outside my window are starting to change colour and we're all about to go into Q4 of one of the strangest years ever! "Song 2" by Blur fits perfectly in this unusual time. So enjoy a bit of escape and listen as you read... [...]
I can still remember the first time I heard Eddie Van Halen. As a guitar player, I had no idea what I was listening to! But hearing that opening of "Runnin' With the Devil"... I was floored! It seems like this September is busier than ever in the B2B space! "Livin' life at a pace [...]
It’s the middle of September and summer has come and passed. Are you back into the frantic chaos as Q4 approaches? I’m feeling a bit nostalgic for the warm sunshine, and just want to close my eyes, relax, and wake up when September ends! Wishful thinking, right? Join me and give this a listen as you read [...]
Introducing the upside down funnel! It seems that lead-based marketing is a fish out of water and it’s just flopping around waiting to die. Okay, well... maybe it’s still good for some uses. With 89.5% of B2B sales still completed by a person, Account-Based Marketing is quickly becoming the norm. More than 90% of marketers [...]
