My experience with gatekeepers

Working in sales, you are familiar with the gatekeeper. In my experience, I have learned the gatekeeper can be your best friend or your worst enemy. They will let you through to your target contact or bluntly tell you the target contact is not interested. Today, most gatekeepers have absolute power over the phone, e-mail [...]

2017-01-18T16:52:55-05:00April 24th, 2015|Categories: Blog|Tags: , |

A B2B Marketer’s Word Jumble….Leads vs Deals

A B2B Marketer’s Word Jumble....Leads vs Deals What do leads and deals have in common? Well....same letters, different order? The image of a word jumble comes to mind - remember the word jumble? You would see it in the newspaper? I’m sure you can play it online somewhere....(Note to self – look for an online [...]

2017-01-18T16:52:55-05:00February 11th, 2015|Categories: Blog|Tags: , , , |

What should I blog about and does anybody care anymore

Earlier on, Rick wrote a post about WHY we are blogging - the end result - content. Blogs are everywhere! There are literally (figuratively) dogs writing blogs. Not kidding - check it out (Alfies Blog). With the saturation of the blog market - ever get stuck thinking about WHAT to blog about? Here are some [...]

2017-01-18T16:52:55-05:00January 19th, 2015|Categories: Blog|Tags: , , , , , |